{"id":4596,"date":"2026-06-30T19:11:08","date_gmt":"2026-06-30T19:11:08","guid":{"rendered":"https:\/\/anhaber.net\/?p=4596"},"modified":"2026-06-30T19:11:08","modified_gmt":"2026-06-30T19:11:08","slug":"belbimden-uluslararasi-arenada-bir-basari-daha","status":"publish","type":"post","link":"https:\/\/anhaber.net\/?p=4596","title":{"rendered":"BELB\u0130M\u2019DEN ULUSLARARASI ARENADA B\u0130R BA\u015eARI DAHA\u00a0&#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u0130stanbul\u2019un ak\u0131ll\u0131 ya\u015fam uygulamas\u0131 \u0130stanbulkart Mobil, Uluslararas\u0131 Polaris Awards\u2019ta \u201cMobil Kanal\u201d kategorisinde Alt\u0131n \u00d6d\u00fcl kazanarak BELB\u0130M\u2019in \u00f6d\u00fcll\u00fc d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa yeni bir ba\u015far\u0131 daha ekledi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stanbul\u2019da her g\u00fcn milyonlarca yolculu\u011fa, g\u00fcnl\u00fck al\u0131\u015fveri\u015flere ve \u015fehrin hi\u00e7 durmayan temposuna e\u015flik eden \u0130stanbulkart, bir ula\u015f\u0131m kart\u0131ndan \u00e7ok daha fazlas\u0131 haline geldi. \u0130stanbul B\u00fcy\u00fck\u015fehir Belediyesi i\u015ftiraki BELB\u0130M, \u0130stanbul\u2019un g\u00fcndelik hayat\u0131na dokunan bu g\u00fc\u00e7l\u00fc ba\u011f\u0131 teknolojiyle b\u00fcy\u00fcterek ulusal ve uluslararas\u0131 alandaki ba\u015far\u0131lar\u0131na bir yenisini daha ekledi. \u015eehrin ak\u0131ll\u0131 ya\u015fam uygulamas\u0131 \u0130stanbulkart Mobil, d\u00fcnyadan yakla\u015f\u0131k 500 kamu, STK ve ileti\u015fim profesyonellerinin kat\u0131ld\u0131\u011f\u0131 Uluslararas\u0131 Polaris Awards\u2019ta kullan\u0131c\u0131 dostu \u00f6zelli\u011fiyle \u201cMobil Kanal\u201d kategorisinde Alt\u0131n \u00d6d\u00fcl\u2019e lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ula\u015f\u0131m\u0131, \u00f6demeyi, dijital hesab\u0131, kampanyalar\u0131 ve kullan\u0131c\u0131 deneyimini tek bir \u00e7at\u0131 alt\u0131nda bulu\u015fturan \u0130stanbulkart Mobil, \u0130stanbul\u2019un h\u0131z\u0131na, ihtiyac\u0131na ve ritmine uyum sa\u011flayan yap\u0131s\u0131yla yaln\u0131zca bir mobil uygulama de\u011fil, \u015fehir ya\u015fam\u0131n\u0131 kolayla\u015ft\u0131ran g\u00fc\u00e7l\u00fc bir dijital \u00e7\u00f6z\u00fcm olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu ba\u015far\u0131, \u0130stanbul\u2019da geli\u015ftirilen bir \u00fcr\u00fcn\u00fcn global \u00f6l\u00e7ekte de de\u011fer g\u00f6rd\u00fc\u011f\u00fcn\u00fc bir kez daha g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BELB\u0130M\u2019in bug\u00fcne kadar kazand\u0131\u011f\u0131 toplam \u00f6d\u00fcl say\u0131s\u0131 155\u2019e ula\u015f\u0131rken, bu ba\u015far\u0131lar\u0131n 46\u2019s\u0131 uluslararas\u0131 platformlardan geldi. Stevie Awards, MarCom, Martech, PSM Awards, CXO Medya ve Polaris Awards gibi prestijli organizasyonlardan al\u0131nan \u00f6d\u00fcller; kurumun teknoloji, finans, m\u00fc\u015fteri deneyimi, dijital d\u00f6n\u00fc\u015f\u00fcm ve ak\u0131ll\u0131 \u015fehir \u00e7\u00f6z\u00fcmleri alan\u0131ndaki \u00fcretim g\u00fcc\u00fcn\u00fc ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BELB\u0130M Genel M\u00fcd\u00fcr\u00fc Ceyda \u00dcnal, \u00f6d\u00fclleri yaln\u0131zca birer vitrin ba\u015far\u0131s\u0131 olarak g\u00f6rmediklerini belirterek \u015funlar\u0131 s\u00f6yledi: \u201cG\u00f6reve geldi\u011fimiz g\u00fcnden bu yana ald\u0131\u011f\u0131m\u0131z bu 155 \u00f6d\u00fcl, \u0130stanbul\u2019a ve kullan\u0131c\u0131lar\u0131m\u0131za verdi\u011fimiz s\u00f6z\u00fcn ba\u011f\u0131ms\u0131z platformlarda kar\u015f\u0131l\u0131k bulmas\u0131 anlam\u0131na geliyor. \u0130stanbulkart Mobil\u2019in uluslararas\u0131 arenada \u00f6d\u00fcllendirilmesi, kamusal teknoloji alan\u0131nda geli\u015ftirdi\u011fimiz \u00fcr\u00fcnlerin global \u00f6l\u00e7ekte rekabet edebildi\u011fini g\u00f6steriyor. Bu ba\u015far\u0131lar\u0131n arkas\u0131nda teknoloji, finans, ileti\u015fim, pazarlama, operasyon, insan kaynaklar\u0131 ve m\u00fc\u015fteri deneyimi ekiplerimizin ortak eme\u011fi var. \u0130stanbul i\u00e7in \u00fcretmeye, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n hayat\u0131na de\u011fer katmaya ve \u015fehrin dijital gelece\u011fini daha eri\u015filebilir, daha ak\u0131ll\u0131 ve daha kapsay\u0131c\u0131 hale getirmeye devam edece\u011fiz.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130STANBULKART PLUS: \u015eEHR\u0130N YEN\u0130 NES\u0130L KARTI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BELB\u0130M\u2019in \u00f6d\u00fcll\u00fc d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funun en yeni ad\u0131mlar\u0131ndan biri ise \u0130stanbulkart Plus oldu. \u201c\u0130stanbulkart\u2019tan daha da fazlas\u0131\u201d anlay\u0131\u015f\u0131yla hayata ge\u00e7irilen \u0130stanbulkart Plus, BELB\u0130M\u2019in en \u00f6nemli g\u00fcc\u00fc olan \u0130stanbul ile kurdu\u011fu g\u00fc\u00e7l\u00fc ba\u011f\u0131 ve ula\u015f\u0131m entegrasyonundaki deneyimini yeni nesil \u00f6deme teknolojileriyle bulu\u015fturuyor. \u0130stanbulkart\u2019\u0131n ula\u015f\u0131m kabiliyetlerini korurken kullan\u0131c\u0131lara al\u0131\u015fveri\u015fte, online \u00f6demelerde, ATM i\u015flemlerinde ve global \u00f6deme deneyiminde yeni bir alan a\u00e7an \u0130stanbulkart Plus; lansman d\u00f6neminde sunulan kampanyalar ve nakit iade f\u0131rsatlar\u0131yla yaln\u0131zca yenilik\u00e7i bir \u00f6deme \u00fcr\u00fcn\u00fc de\u011fil, \u015fehir ya\u015fam\u0131nda b\u00fct\u00e7e dostu bir deneyim sunan yeni nesil bir \u0130stanbulkart olarak konumlan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Polaris Awards Hakk\u0131nda:<\/em><\/strong><em>&nbsp;politik ve kamusal ileti\u015fim alan\u0131nda d\u00fcnya \u00e7ap\u0131ndaki ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131 \u00f6d\u00fcllendiren uluslararas\u0131 bir platformdur. \u00d6d\u00fcller; kamu kurumlar\u0131, sivil toplum, ileti\u015fim profesyonelleri ve kampanya ekipleri taraf\u0131ndan hayata ge\u00e7irilen yarat\u0131c\u0131, etkili ve yenilik\u00e7i ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ama\u00e7lamaktad\u0131r. Yar\u0131\u015fma, kamu sekt\u00f6r\u00fc kampanyalar\u0131 ve kamusal fayda oda\u011f\u0131ndaki ileti\u015fim projeleri dahil olmak \u00fczere farkl\u0131 kategorilerde uluslararas\u0131 j\u00fcri de\u011ferlendirmesiyle ger\u00e7ekle\u015ftirilmektedir.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul\u2019un ak\u0131ll\u0131 ya\u015fam uygulamas\u0131 \u0130stanbulkart Mobil, Uluslararas\u0131 Polaris Awards\u2019ta \u201cMobil Kanal\u201d kategorisinde Alt\u0131n \u00d6d\u00fcl kazanarak BELB\u0130M\u2019in \u00f6d\u00fcll\u00fc d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa yeni bir ba\u015far\u0131 daha ekledi. \u0130stanbul\u2019da her g\u00fcn milyonlarca yolculu\u011fa, g\u00fcnl\u00fck al\u0131\u015fveri\u015flere ve \u015fehrin hi\u00e7 durmayan temposuna e\u015flik eden \u0130stanbulkart, bir ula\u015f\u0131m kart\u0131ndan \u00e7ok daha fazlas\u0131 haline geldi. \u0130stanbul B\u00fcy\u00fck\u015fehir Belediyesi i\u015ftiraki BELB\u0130M, \u0130stanbul\u2019un g\u00fcndelik hayat\u0131na [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,45,15],"tags":[],"class_list":["post-4596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-haberleri","category-manset","category-siyaset-haberleri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/anhaber.net\/index.php?rest_route=\/wp\/v2\/posts\/4596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anhaber.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anhaber.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anhaber.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anhaber.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4596"}],"version-history":[{"count":1,"href":"https:\/\/anhaber.net\/index.php?rest_route=\/wp\/v2\/posts\/4596\/revisions"}],"predecessor-version":[{"id":4598,"href":"https:\/\/anhaber.net\/index.php?rest_route=\/wp\/v2\/posts\/4596\/revisions\/4598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anhaber.net\/index.php?rest_route=\/wp\/v2\/media\/4597"}],"wp:attachment":[{"href":"https:\/\/anhaber.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anhaber.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anhaber.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}